Introduction

PURPOSE:

The objective of this report is to form an analysis based on the information systems that are utilized by Gucci. As a group, our goal was to research the different uses of information systems at the corporate offices. Once we have determined the different information systems, we will focus on: the business strategy, the strengths and weaknesses, and exactly how Gucci’s systems are used to achieve their daily goals. Our team has also provided recommendations that we believe will help Gucci further better themselves as a company so that they can improve their utilization of information systems to achieve their organizational strategic goals to the fullest extent.

GROUP COLLABORATION:

Formally defined, when a group gets together to collaborate on an assignment or project, it is considered group collaboration. For our team, we provided each other with positive and negative constructive feedback to help better ourselves as a group and as individuals to complete a common goal.

Collaboration Tools:

Synchronous collaboration occurs when all team members meet at the same time, such as through a conference call or face to face meetings. The tools we used in order to communicate with each other while not only working on this project, but also on other assignments for this class that assisted us in completing the project were: Google Drive, Google Docs, and the Gantt Chart tool via SmartSheets.

To further elaborate, Google Drive is free to use by anyone with internet access! It is an online storage that you can share many things with whomever you choose to, such as documents, photos, PowerPoint presentations, Excel spreadsheets, etc. It allows the group to store documents in the cloud for content sharing. One of the many valuable aspects of Google Drive is that it provides version management control and allows the group to keep track of any changes that have been made by any of the teammates. This allows the user to go back to earlier saved versions. Version control also has user activity that is selected to be limited by permission, document checkout, and workflow control (this manages activities in a predefined process). The Google Docs tools we used were Word, Excel, and PowerPoint in order to commonly share presentations, documents, and spreadsheets with each other so we can all be up to date on the current versions of our projects.

Of course, we also held face to face meetings to work, brainstorm and collaborate on ideas for our project whether it was before, during, or after class.

Gantt Chart

The image shown above is a screenshot of our groups Gantt Chart. The Gantt Chart is a project management and collaboration tool. In order formulate this chart, we used a free website called SmartSheets to create and develop our Gantt Chart. By bringing this into creation, it allowed us to keep track of the project through timely task-management. Not only did it make everything much simpler by having a laid out spreadsheet of tasks that needed to be completed, it also provided us with a mutually shared calendar of the planned activities and completion deadlines we needed to fulfill tasks by. The Gantt Chart allowed us to have control of the project to ensure it was completed by the established due date.

Asynchronous collaboration occurs when team member do not meet at the same time. The tools we chose to communicate with was by e-mail and Blogger.com. We chose to communicate through e-mail because it allowed us to more effectively communicate to the entire group and provided a trail of e-mails that we could refer back to if necessary. We had a continuous thread of e-mails that consisted of communicating with each other in regards to meeting up and working on our project, sending each other documents, and keeping each other posted. It was a very formal and simple way of communicating.

Another form of collaboration our group used was Blogger.com! Which is the current website we are using to construct this blog. In order to successfully construct our blog, everyone was assigned a tab to keep up to date on through the use of posts. As soon as we started working on an assignment in class that pertained to a tab, we would collaborate on ideas and import them onto our blog.  As a group, we shared our ideas, inputs, feedback, and thoughts together to complete our tasks in a timely fashion. Before submitting any work and posting it in our blog, we make sure to communicate through e-mail to receive feedback on the work we have completed.

GUCCI’S HISTORY:

“Italian luxury brand of fashion and leather goods”

Gucci was founded by Guccio Gucci in Florence in 1921. Over the nearly century long lifespan, Gucci has grown from a single shop run by a young Guccio Gucci to a world wide Italian luxury brand of fashion and leather goods that generates roughly $4.3 billion a year in revenue. As of today Gucci is now operated by Marco Bizzarri (CEO) and Alessandro Michele (Creative Director).

Gucci's Values

Gucci strives to reinvent a modern approach to fashion and to redefine luxury for the 21st century. While achieving these ambitious goals, Gucci remains heavily focused on corporate social responsibility and maintains that it is a core value and is that the base of the brand's identity. Gucci promotes a Social and Environmental Responsibility Policy that values aspects such as business ethics, respect for human rights, workers' rights and equal opportunities, as well as accepting and valuing diversity in terms of culture, gender, and disability in the workplace. Gucci is committed to implementing their management system that goes beyond what the law demands of corporations in hopes to influence the fashion industry.